Verbier E-Bike Festival: from gourmet hiking to a tour of Mont-Blanc, the electric bike is for everyone

For the second consecutive year, the Swiss Alpine village of Verbier hosted its own festival dedicated to electric bikes, where electric bikes reveal all their facets, from mountain discovery to tests and committed races.

When we talk about electric bikes, we naturally think of less physical effort or more kilometers, and that’s probably what attracts people who are new to the sport or who want to get back in the saddle, reassured that they can count on a motor to help them pedal.Mountain resorts have understood this and have been quick to ride this new wave, as we saw in Avoriaz during our participation in the Bosch eMTB Challenge.

A festival 100% dedicated to electric bikes

The Swiss town of Verbier has moved to a higher scale, and in 2019 it will host its first festival entirely devoted to electrically assisted bicycles, an experience that has been crowned with success, since the event immediately established itself as a world reference, attracting more than 3,250 participants who came to discover the stands of the 30 brands that had responded to the call to try out 1,000 bicycles sent for the occasion.

Verbier E-Bike Festival

The second edition of the Verbier E-Bike Festival was organised in an epidemic context that was not conducive to events, but the popularity of its formula was nevertheless confirmed for 4 days (from 13 to 16 August 2020).Despite a reduced exhibition area to better comply with strict health regulations and a slight drop in the number of exhibitors (25 stands all the same, but the notable absence of Shimano and Haibike, the main partner), the event attracted more than 2,700 participants (average age 42) who carried out a total of 3,500 bike tests (5,600 in 2019).

Several test courses of different levels were proposed.

Verbier already has a bike park and numerous tracks dedicated to mountain biking, ideal conditions for comparing bikes, as we were able to do over the course of a whole day to better understand the differences between motorisations in difficult conditions.

Between the pleasure of the taste buds and the discovery of the estate

But the Verbier event is not just a grouping of brands looking to showcase their bikes and fill order books: the resort’s objective here is to present all the possible uses of electric bikes in the mountains, with the intention of seducing holidaymakers. If you do not yet own your own bike or mountain bike, there will be a second-hand bike sale on site and online on their websites. The aim here is to present all the possible uses of electric bikes in the mountains, with the aim of seducing holidaymakers, especially those who may not have had the idea of cycling for fear of the sometimes intense effort it can require in the mountains. If All-Mountain or Enduro enthusiasts have long since made the mountains their playground, a resort like Verbier is not only for them when it promotes Electrically Assisted Mountain Bikes (EATV).

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